Purpose, brand name, style, variety and durability significance of study the present research will help to portray a detailed picture of consumer preferences towards purchasing footwear. A study on consumer preference for branded shoes - download as word doc (doc), pdf file (pdf), text file (txt) or read online scribd is the world's largest social reading and publishing site search search. International brands continue to dominate sportswear in india and have a strong presence within both sports apparel and sports footwear international players puma sports india, adidas india marketing, nike india and aero group hold the top four positions in the category. Brand preference reflects a desire to use a particular company's product(s) or service(s) even when there are equally-priced and equally-available alternatives one of the indicators of the strength. Hereby declare that the project report entitled consumer preference about different branded sports shoes submitted for the degree of bachelor of business administration, is my original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles.
Globalized lifestyle: international brands shaping up indian consumer preference in the market landscape of india, international brands are successful to become significant contributors. Preference for foreign and domestic brands based upon level of economic development, ethnocentric bias, demographic characteristics of consumers, product type, and product familiarity. India has traditional relations with jewellerybranded jewellery in india has established a niche for itself in the competitive indian marketbranding is the. India is witnessing buyer's preference towards branded stuff more international players will also enter the market and they will offer a wide variety to the consumer.
1 title of the project consumer preference about different branded sports shoes 2 statement about the problem this project takes a look in various kinds of merchandising activities, market share of different sports shoes and various sales promotion schemes, which are followed in the sports shoes industry. Top brands in india have a fairly long history of operation in india and a record of doing so with a huge amount of success know about top brands like samsung, tata group, colgate which have solid records of customer satisfaction and product innovation as well. The consumer durables market in india is estimated to have reached rs 1 trillion (us$ 155 billion) in 2017 the consumer durables/light electricals industry is expected to reach rs 3 trillion (us$ 4654 billion) by 2020.
India is one of few battlegrounds in the world where there is neck-to-neck competition between the three the companies claim to be in number one sport coating the data produced by two different marketing research companies. The biggest retailer of shoes in india is bata india rajeev gopalakrishnan, the organization's md, has stated that the greater competition has led to the companies to improve their offerings at a quicker pace compared to before. The us$53 billion fast-moving consumer goods (fmcg) sector in india is moving towards the wider adoption of ayurveda - a branch of traditional indian medicine ayurveda involves the use of medicinal herbs and natural ingredients in the treatment of several ailments. India's nominal year-over-year expenditure growth of 12% is more than double the anticipated global rate of 5% and will make india the third-largest consumer market by 2025 rising affluence is the biggest driver of increasing consumption. Below is an essay on consumer preference on choosing shoe brand from anti essays, your source for research papers, essays, and term paper examples 10 introduction a brand is the identity of a specific product, service or business.
To understand the reasons for consumer preference towards branded apparels statement of the problem a research report form technopak advisors, a leading management consultancy, india's textile and apparel in. The footwear market in india is extremely unorganized with numerous local shoe brands still dominating the market however, some of the well-known local shoe brands in the country are a favorite. Consumer perception and brand preference for premium branded shirts a dissertation submitted in partial fulfillment of the requirements for the award of mba degree of bangalore university submitted by vikrant jagannath reg.